Reviewed · SANTANA TOURS
East 4×4 Santana & Peaks
If you like your Madeira days with a bit of engine noise and a lot of altitude, this East 4×4 Santana & Peaks route is a strong pick. You start on the island’s east coast, bounce through quieter valleys and villages, then finish with big sky views from Madeira’s high peaks.
I especially like how the day mixes off-road time with normal village stops. You get to ride where roads thin out, then step into places like Santana and Ribeiro Frio where everyday life is still the main event.
One thing to plan for: the ride is in a compact 4×4 setup, and one review flagged that space can feel tight, especially for older or larger passengers.
Key highlights that matter before you go

- Pico do Areeiro stop at 1,818 meters, Madeira’s third-highest peak, for serious views
- Santana village time with traditional thatched houses, plus a full hour to handle lunch on your own
- Rum experience in Porto da Cruz at the Porta da Cruz rum house, with tasting time built into the schedule
- Local-life feeling in Ribeiro Frio, with streams, greenery, and a slower pace
- Guindaste lookout pass for photo time from a classic Madeira angle
- Small group cap (40 people), with hotel pickup in the Funchal area
A Rugged 4×4 Route to Madeira’s East Highlights

This tour works because it does not try to “tick every viewpoint” like a checklist. Instead, it strings together coast towns, mountain lookouts, and a couple of hands-on cultural stops, then connects it all with the kind of road trip you feel in your seat.
The star moment for many people is Pico do Areeiro, and for good reason. This is Madeira in vertical mode, where the air gets thinner and the island’s layers show up fast. Even if you have seen other high points on the island, the view here feels different because you are high and exposed, not tucked into clouds.
I also like the way the day uses named places you can actually picture after. Machico for the Atlantic stroll. Santana for the thatched-roof architecture. Porto da Cruz for rum, not just another souvenir stop. One review credited the guide, Nuno from Green Devil Safari, with both smart driving and genuinely helpful island insights, which makes the whole route easier to understand as you go.
The third thing I value is flexibility with conditions. Another review mentioned the guide Dinarte adapting visits depending on the weather. On Madeira, that can matter more than people expect.
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How the Day Flows, from Morning Pickup to Pico do Areeiro

You meet in the morning and then ride out as a group, with pickup offered in the Funchal area. The start time is listed as 8:30 am from Funchal, with other regions staggered: 9:00 am from Caniço, 9:15 am from the Machico area, and 7:45 am from Calheta and Ponta Delgada. If you are staying elsewhere, you may be offered pickup with an extra fee.
The total day runs about 8 hours, and the tour is offered in English, with a mobile ticket. Most people can join, and the group size max is 40 travelers, which usually keeps things moving without feeling like a bus full of strangers.
The itinerary is built around short stops rather than long museum-style stays. That is ideal if you want views and village atmosphere more than sitting in one place. The trade-off is that if you want very slow pacing, you may feel like you are always on the next road.
Machico First Stop: Beach Promenade Time and an Old-Port Feel
You begin with Machico, listed at about 10 minutes, and it is a good warm-up. Machico is Madeira’s first capital, and the key advantage of stopping here early is that it is close to the sea, so you get an immediate sense of how the island rises from the Atlantic.
Even with a short time window, Machico works well for:
- a quick walk along the promenade
- a coffee break with ocean views
- a little orientation for the rest of the day
If you like taking photos without sprinting, aim to have your camera ready before you get off the vehicle. Ten minutes is enough for a stroll, but it is not enough for a long detour.
Also, since this is the start of the route, you might find it helpful to notice what the guide points out about the coast. It makes the mountain stops later feel more connected rather than random.
Miradouro da Portela: The Rugged Off-Road Portion

After Machico, you head toward Miradouro da Portela. It is described as a rugged off-road part of the day, with a 4×4 vehicle taking you off the beaten track into forest and coastal-village surroundings.
The schedule lists about 10 minutes here, and it notes that admission is not included. In plain terms: there may be a small fee at whatever viewpoint or access point you are visiting, so keep some cash or card handy just in case.
This is also where the value of the 4×4 shows up. Off-road driving on Madeira is not about “roughing it.” It is about reaching perspective points and paths that normal buses never touch. One review specifically called out forest passages and the kind of route that feels exciting without turning into a theme-park ride.
If your legs dislike lots of climbing, focus on what you can see from where you stand. The stop durations are short, so you are not expected to hike for hours.
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Porto da Cruz Rum House: A Culture Stop You Can Taste

Next comes Porto da Cruz, a coastal area known for surf culture and rum production in the region. The highlight here is the Porta da Cruz rum factory, with about 15 minutes of time for tasting and learning about traditional distillation.
Admission is listed as not included, so the most realistic way to plan is to treat this as a hands-on experience with an extra cost that is separate from the tour price.
Why this stop is worth it: rum is part of Madeira’s daily life, not just a manufactured souvenir. Even in 15 minutes, you can usually pick up the idea of how the distillation tradition fits local agriculture and family-run know-how.
If you are the type who usually skips food and drink stops on tours, consider this one anyway. It is not just sampling. It is a quick story stop that gives meaning to the coastline you saw earlier.
Guindaste Lookout Passing Time: Quick Photos from the Classic Angle

Between other segments, you will pass the Guindaste viewpoint. The itinerary mentions it twice, with short timing: first as a pass, then later again as Miradouro do Guindaste with about 10 minutes.
Admission is not included, which again suggests a small local access fee is possible. Even if there is no extra charge, the key is the timing. You will likely be at the lookout long enough to:
- take a few strong photos
- check the view
- get back to the vehicle
This is not a sit-and-relax stop. Bring a light jacket or layer if you run cold, because the higher coastal cliffs can get breezy.
Faial Stop: A Short Breather on the Way to Santana

You also pass through Faial, listed as a stop but without extra detail in the schedule. In practical terms, think of Faial as one more beat of the route, a place where the group pauses briefly as the driver sets up the next legs.
Because no extra timing or activity detail is provided, treat this as a transit pause, not a major attraction stop. If you need a bathroom break or want to stretch, this is the moment.
Madeira days like this always include a few “support stops” that are less about the name and more about keeping the schedule and the driving smooth.
Santana Lunch and Village Time: Thatched Houses and Real Eating

Santana is where the day turns from road trip to cultural scene.
You get about 1 hour in Santana for lunch at a local restaurant, and lunch is listed as optional €24.00 per person. That means you are not required to buy lunch, but if you do, you will pay extra on top of the tour.
Then there are additional time windows:
- a 15-minute village wander
- later a 20-minute arrival at Casas Tipicas de Santana for the thatched-roof houses
So yes, you will see the famous thatched architecture, but you will also have a chance to walk the village area and get a feel for how the place actually works beyond the postcards.
Here is the practical strategy I like in Santana: eat first, then take your photos. Once you have filled up, you are less likely to rush through the view spots because you are not hungry or waiting for the group.
Also, if you want a lighter lunch plan, consider ordering something local-sized rather than going for a huge meal. The schedule keeps moving.
One review phrased it as a good circuit for seeing eastern Madeira on off the beaten track routes, and Santana is one of those places where that off-road perspective makes the architecture feel even more grounded.
Ribeiro Frio: Streams, Green Hills, and Everyday Pace
After Santana, you go to Ribeiro Frio, a village described as lush with greenery and gushing streams. This is another stop where the time is short, but the feeling can be long after.
The value of Ribeiro Frio for your day is atmosphere. It is one of the places where the island’s water presence becomes obvious, and you get a visual break from the more dramatic cliff-and-coast angles.
The schedule does not list specific minutes for Ribeiro Frio in the information you have, but it is clearly set up as a “glimpse of day-to-day life” stop, with a chance to see locals doing traditional activities.
Practical tip: if you like walking slowly, this is your best moment to do it. Even in a short window, you can usually find a quiet path along the water or a stream-side view to reset your eyes.
Pico do Areeiro: The Big Altitude Stop at 1,818 Meters
Now for the signature moment. Pico do Arieiro is the third-highest peak on Madeira at 1,818 meters (5,966 feet). The stop is listed at about 15 minutes, and admission is noted as not included.
This is the part of the day that gives you the “wow, Madeira is huge” feeling. At this altitude, you tend to see:
- layered terrain
- deep valleys
- sea views when clouds allow it
Fifteen minutes is short, but it is usually enough if you come prepared. Stand where you get a clear view first, then take photos, then slowly check the surroundings.
Bring a warm layer even in summer. Higher points can feel colder and windier than the coast. If the weather is moving, listen to your guide. The review note about adapting visits in changing conditions matters here, because mountain weather can shift quickly.
Final Guindaste Miradouro and Casas Tipicas Timing
Towards the end, you get another Guindaste viewpoint mention and a final look at the Casas Tipicas de Santana.
This pairing is useful because it spreads the “iconic photo moments” out rather than stacking them all at once. You also get a chance to compare views from different directions. Even if you have visited Santana earlier in the day, the Casas Tipicas stop is usually the focused architecture moment, with enough time to capture the iconic thatched roof look.
If you want a cleaner set of photos, aim to use the best light first, then enjoy the rest without rushing.
Price and Group Size: Is $82.90 Good Value?
At $82.90 per person, this tour lands in a reasonable range for what you get: pickup and drop-off in the Funchal area, a driver/guide, and a full day covering multiple regions with 4×4 driving.
But you should budget for two optional extras:
- Lunch in Santana: listed as optional €24.00 per person
- Rum house and some viewpoint admissions: specifically noted as not included in the information you have
- Possible extra pickup fees if you are outside the free zone
On paper, it is not just scenic stops. It is also the 4×4 portion and the time spent in multiple named areas. That is where the value usually shows up, because a normal bus tour would not reach the same off-road angles.
The big “consideration” is comfort. One review flagged that the vehicle can be tight, and that eight adults were crammed in with limited access for older, larger passengers. If you fall into that category, I would think carefully. Ask the operator ahead of time how the seating works for your group, especially if you want more space.
Also, keep in mind the schedule is stop-and-go. If you get travel-sick, plan accordingly, because you will be on winding roads and 4×4 routes.
Who This Tour Suits Best (and Who Might Want Something Else)
This is a great fit if you:
- want east Madeira in one day rather than piecing it together yourself
- like mixing villages, lookouts, and one hands-on stop (the rum factory)
- enjoy off-road driving and are comfortable with short time windows
- prefer a guided day in English rather than renting a car
It may be less ideal if you:
- need lots of walking time or long stays at single stops
- are sensitive to tight vehicle seating
- want a fully self-paced itinerary
If you are visiting for the first time and want a high-impact sampler day, this tour does that job well. It also makes sense if you have limited time and want to cover both coast and altitude without driving.
Should You Book East 4×4 Santana & Peaks?
I would book it if your priority is a mix of Pico do Areeiro views, Santana culture, and a real 4×4 experience that reaches past the most obvious stops. The route feels designed for variety, with enough time at each place to enjoy it without turning into a long slog.
I would pause and ask questions before booking if you are concerned about vehicle comfort, since at least one review mentioned tight seating for larger passengers. It is not a deal-breaker for everyone, but it is a real factor.
If you do book, pack for changing mountain weather, and budget a bit for lunch and any non-included entries. With that plan, you will come away with photos you cannot get from a simple coastal drive, plus a couple of cultural stops that actually add meaning.
FAQ
What is the duration of the East 4×4 Santana & Peaks tour?
The tour runs for about 8 hours.
What time does pickup start?
Pickup starts at 8:30 am in the Funchal area. The schedule also lists 9:00 am for Caniço, 9:15 am for the Machico area, and 7:45 am for Calheta and Ponta Delgada.
Is lunch included in the price?
Lunch is not included. Lunch is optional at €24.00 per person at Santana.
Is the tour offered in English?
Yes, the tour is offered in English.
What’s included, and what’s not?
Included: driver/guide, and hotel pickup and drop-off in the Funchal area (free pick up). Not included: lunch, and certain admission tickets noted as not included, such as Miradouro da Portela and the rum house, plus possible extra pickup fees depending on where you are picked up.
Can I cancel for a full refund?
Yes. You can cancel up to 24 hours in advance for a full refund. If you cancel less than 24 hours before the start time, the amount paid is not refunded.
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