Reviewed · PICO DO ARIEIRO & PICO RUIVO HIKES
Jeep Tour to East ( Pico Arieiro, Santana, Faial, Caniçal)
A Jeep tour to Madeira’s east is a smart way to see big viewpoints without fighting slow roads or long transfers. This one strings together the island’s classic stops, from Pico do Arieiro up high to the dramatic tip at Ponta de São Lourenço, with time to photograph and actually look around.
Two things I especially like are the small group size (up to 4 travelers) and the calm, photo-friendly pace led by the guide Toni. The only thing to consider is that it includes short walks and viewpoint time blocks, so it is not ideal if you want a long, deep hike day.
Key highlights you should know before you go

- Pico do Arieiro ticket included, with time for photos and coffee at a top mountain viewpoint
- Balcões levada mini-walk from Ribeiro Frio, plus a chance to try poncha in a traditional bar
- Santana photo and lunch window, including time to see the famous typical houses
- Miradouro do Guindaste for quick, satisfying view angles and video clips
- Ponta de São Lourenço ticket included, with a short walk, souvenir time, and lots of coastline photos
- Up to 4 people, which usually means less waiting and more comfort in the vehicle
Your day starts in Funchal, then the east opens up

You meet in Funchal at Avenida do Mar, São Martinho, 9000-079 Funchal, and the start time is 9:00 am. You do get hotel pickup, but the exact pickup spot is arranged by the operator to make it easier for you to board.
Why this matters: if you are staying in Funchal, you avoid the usual hassle of finding the right bus stop or timing a connection. You also get a full day plan, and you are not spending your vacation time organizing transport to five separate corners of the island.
This is also a mobile ticket tour, and it runs in English. The tour says it is near public transportation, which is reassuring if you prefer to handle your own timing for a pickup point. The group is capped at 4 travelers, so you can expect a more personal feel than larger coach tours.
One more practical note: it is listed as not recommended for babies or children under 6. That aligns with a day that includes multiple stops and some walking time, even if the strolls are short.
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Pico do Arieiro: the big “wow” stop without rushing

The first stop is Pico do Arieiro, and you get about 20 minutes there. Admission is included, and the schedule leaves room for the basics: photos, plus coffee and something to eat.
This is one of those places where you can burn time fast because the view keeps changing as the clouds move. Twenty minutes sounds short on paper, but in practice it is a good amount for getting a few angles without feeling stuck. I also like that they plan in a coffee and a bite, because the mountain air can make a quick drink feel very worth it.
What to aim for: bring your camera ready for both wide shots and close-ups. If you are traveling with someone, take a quick headcount before you wander, then agree on a meeting point. When the group is small, coordination still matters.
If you are sensitive to altitude, this is still a good test run because it is not an all-morning mountain climb. You should be able to enjoy it as a viewpoint day, not a strenuous hike day.
Ribeiro Frio and the Balcões levada: easy nature time plus poncha

Next up is Ribeiro Frio for about 50 minutes. Admission is free here, and one of the nice bonuses is a short 30-minute walk along the Balcões levada.
This is a great stop if you want your day to feel more than just “look at the views.” Levada walks are part of Madeira’s water history, and even a short one can give you a different feel than the roadside stops. The pace here is set for most people, since the walk is only about half an hour.
Also, this is the moment where you can slow down for food or drink. You have the option to try poncha in a traditional bar. The tour does not include lunch or alcoholic drinks, so poncha would be on you if you order it, but the timing is good. I like that you are not rushed through a quick “tourist snack,” you get a real chance to sit and taste something local.
Small drawback to consider: 50 minutes is enough for the levada walk plus a break, but you will not have time to do anything long. If you are the type who wants to linger for an hour and watch the stream, you might wish the stop was longer. Still, as a balanced day plan, it works well.
Santana’s typical houses: time for photos and your own lunch plan

Then you head to Santana. The stop is 1 hour 30 minutes, and admission is free. This is the best “city pause” of the day, because it includes time for lunch, even though lunch itself is not included in the tour price.
Santana is all about the houses you see from the road and the angles you can capture close up. The stop is long enough that you can do both: walk around to find good photo spots, and still sit down to eat without feeling panicked about the vehicle leaving.
Practical tip: since lunch is on you, use the extra time to choose a place that looks comfortable for you. If you prefer something quick, you can grab a simple meal. If you want a proper sit-down lunch, you can do that too, and the schedule still gives you breathing room.
Because this part of Madeira can feel like a cultural stop rather than a viewpoint stop, it is a good balance after the high mountain start. You go from views to heritage without losing the rhythm of the day.
More Santana tours:
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Miradouro do guindaste: fast photo angles that work for videos

After Santana, you get to Miradouro do guindaste for about 30 minutes. Admission is free, and the point here is simple: take photos or videos.
This is the type of viewpoint stop that rewards preparation. Make sure you know where the best angles are from your side of the group, and if you are filming, plan your clips before you start drifting to other angles. Since time is short, it is worth moving with purpose.
I also like these mid-day photo stops because they act like “momentum breaks.” You are not looking at one long stretch of scenery for hours. You get a hard hit of dramatic view, you reset your legs, and you keep going.
Ponta de São Lourenço: a short walk and serious coastline energy

The final major stop is Ponta de São Lourenço, with about 30 minutes. Admission is included, and the time is structured for walk, photos, videos, and even souvenir browsing.
This is one of Madeira’s signature places, and the big reason it works in a day tour is the mix of views you get in a short window. Even a short walk can make you feel like you moved, not just stood for a photo. If you are traveling with someone who likes pictures, this is often the stop where you get the most variety fast.
One practical consideration: the schedule does not promise a long hike. You are not signing up for an all-day trail here. You are signing up for a “see the coastline and get the shots” finale.
Also, because admission is included, it helps you control costs at the end of the day. You are not trying to figure out tickets while you are tired.
Price and value: why $72.18 can make sense on Madeira

At $72.18 per person for an 8-hour day, this is not a budget bargain, but it can be good value given what is included and what you avoid.
Here is the value math I’d use as a traveler:
- Hotel pickup saves time and reduces the need to figure out local transport for a route that covers multiple far-apart areas.
- You get admission included at Pico do Arieiro and Ponta de São Lourenço, plus free admission at other scheduled stops.
- Your day is structured around the best east-side hits, without long gaps where you are waiting around.
- The max 4 travelers limit changes the experience. Even if you are paying similar per-person costs elsewhere, a tiny group can make the day feel less hectic.
What is not included is also clear, and that affects value for some people:
- Lunch is not included.
- Alcoholic beverages are not included.
If you plan to eat a standard lunch and skip pricey drinks, your total spending is predictable. If you love adding extra tastings, then your spend will climb, like any island day.
To me, the best part of the price is the tradeoff: you are buying a guided route that helps you hit the main points efficiently and comfortably.
How the small group size and Toni shape the day

One of the strongest pieces of feedback you will feel during the tour is the human side. Toni is described as extremely likeable, with enthusiasm for Madeira that comes through naturally. That matters more than people think.
In practical terms, an enthusiastic guide helps in three ways:
- He can nudge you toward good photo spots without turning it into a timed scramble.
- He keeps the day flowing without feeling rushed.
- He can explain what you are seeing in a way that makes the scenery feel more meaningful than just a postcard.
The route is also described as including woodland tracks that only a 4×4 vehicle can access. That is a big deal in Madeira. Some roads and paths are simply not built for normal vehicles, and that changes what you get to see.
So the tour is not only about viewpoints. It is also about getting access to side routes that add a little surprise.
What to bring for this 8-hour east tour
Because this day mixes viewpoints with short walks, pack like you are doing a long outing, not just a sightseeing loop.
I’d bring:
- Comfortable shoes for the levada walk and the Ponta de São Lourenço walk
- A light jacket, especially for mountain stops where weather can shift
- Sun protection for exposed areas
- A reusable water bottle
- Cash or card for lunch and anything you want to drink, including poncha
If you have any motion sensitivity, note that a Jeep day on Madeira roads can feel bumpy compared with a smooth highway. The group is tiny, which helps, but it is still real road travel.
Who should book this Jeep tour to the east side
This tour fits best if you want:
- A curated day covering Pico do Arieiro, Ribeiro Frio, Santana, Miradouro do guindaste, and Ponta de São Lourenço
- A mix of viewpoint time and short walks, not an all-day hike
- A small group experience with a guide who keeps things friendly and unhurried
- English support and a straightforward schedule that starts and ends back in Funchal
It might not be the best match if:
- You want long walking time or multiple long levada hikes
- You travel with very young kids, since the listing says it is not recommended for babies or children under 6
- You want a day with your own fully independent schedule, because this is a guided itinerary with fixed stop blocks
Should you book this Jeep tour?
If your goal is to see Madeira’s east highlights in one day with pickup from Funchal and minimal hassle, I would book this. The pricing is fair for what you get: admissions included at key stops, a realistic 8-hour structure, and that small group feel where Toni can actually manage the day smoothly.
I’d choose it especially if you care about getting access by vehicle to places normal buses cannot reach easily. The combination of mountain views, levada walking, Santana heritage time, and a dramatic coastline finish is a strong package for first-timers.
Just be honest about your walking tolerance and your expectations for time at each spot. This is a great sampler. It is not a slow, linger-for-hours hiking expedition.
FAQ
What is the duration of the Jeep Tour to East (Pico Arieiro, Santana, Faial, Caniçal)?
The tour lasts about 8 hours.
How much does the tour cost per person?
The price is $72.18 per person.
What time does the tour start?
The start time is 9:00 am.
Where do you meet and where does the tour end?
You start at Avenida do Mar São Martinho, 9000-079 Funchal, Portugal, and the tour ends back at the meeting point.
Is hotel pickup included?
Yes, hotel pickup is included. The operator contacts you to arrange a pickup location that makes it easy for you to board.
Is there a mobile ticket?
Yes, the tour uses a mobile ticket.
What languages is the tour offered in?
It is offered in English.
What is included in the tour price, besides pickup?
Admission tickets are included for Pico do Arieiro and Ponta de São Lourenço. Admission is free for Ribeiro Frio, Santana, and Miradouro do guindaste.
Is lunch included?
No. Lunch is not included, and alcoholic beverages are not included either.
Is the tour suitable for children?
It is indicated as not recommended for babies or children under 6 years old. The tour also states that most travelers can participate.
Can I cancel for a full refund?
Yes, you can cancel for a full refund if you cancel at least 24 hours before the experience start time.
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Pico do Arieiro & Pico Ruivo Hikes, compared.

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